RD Winery, Napa
With an inclusive spirit, this Napa Valley winery brings people together through distinctive experiences and easy-to-love fermented and non-fermented grape juice. When we met the RD team in 2019, they had only exported their wines to Vietnam. They were founded in 2011, but planned to open a Napa-based tasting room and launch into the domestic market for the first time the following summer.
We decided on a WordPress website for long-term flexibility, and the shop was established on the industry-standard platform, WineDirect. After the successful launch of the site, we positioned the winery to make its entry into the digital sphere with SEO-informed blog content, digital ad support, and a sustainably-minded marketing strategy.
Brand Development
Website/E-commerce
Digital Strategy
Copywriting
Content Creation
Email Marketing
Photography Direction
Brand Management
Optimized Blog Writing
We started by developing a brand identity that embraced their Vietnamese roots and expressed their passion for community. From a warm voice to authentic, compelling messaging, we honed their brand personality, and set the stage for a beautiful new website and e-commerce site.
